Promoting Strong Written Communication Skills

Abstract:

The reason that an improvement in the quality of technical writing is still needed in the classroom is due to the fact that universities are facing challenging problems not only on the technological front but also on the socio-economic front.

The universities are actively responding to the changes that are taking place in the global consumer marketplace. Obviously, there are numerous benefits of promoting strong written communication skills.

They can be summarized into the following six categories.

First, and perhaps the most important: The University achieves learner satisfaction. The learner has documented verbally, that the necessary knowledge has been successfully acquired. This results in learner loyalty that in turn will attract more qualified learners.

Second, quality communication lowers the cost per pupil, consequently resulting in increased productivity backed by a stronger economic structure and forecast.

Third, quality communications help to improve the cash flow and cash reserves of the university.

Fourth, having high quality communication enables the university to justify the need for high costs of tuition and fees.

Fifth, better quality in written communication skills result in attracting top-quality learners. This will lead to happier and satisfied learners, not to mention greater prosperity for the university as a whole.

Sixth, quality written communication skills result in reduced complaints, thus meaning fewer hours spent on answering or correcting the situation. The University faculty and staff are thus able to devote more time on scholarly activities, meaningful research and productive community service.

References

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Hawkins, P., & Winter, J. (1997). Mastering change: Learning the lessons of the enterprise.London: Department for Education and Employment.

Buzzel, Robert D., and Bradley T. Gale. (1987). Profit Impact on Market Strategy: The PIMS Principle.New York: Free Press.

Jablonski, Joseph R. (1994). Implementing TQM: Competing in the Nineties Through Total Quality Management. Albuquerque, NM: Technical Management Consortium, Inc.