Usability and Visual Communication for Southern California Tsunami Evacuation Information: The importance of information design in disaster risk management

Tuesday, 15 December 2015
Poster Hall (Moscone South)
Claudine Jaenichen, Steven Schandler, Melanie Wells and Tommy Danielsen, Chapman University, Orange, CA, United States
Evacuation behavior, including participation and response, is rarely an individual and isolated process and the outcomes are usually systemic. Ineffective evacuation information can easily attribute to delayed evacuation response. Delays increase demands on already extended emergency personal, increase the likelihood of traffic congestion, and can cause harm to self and property. From an information design perspective, addressing issues in cognitive recall and emergency psychology, this case study examines evacuation messaging including written, audio, and visual presentation of information, and describes the application of design principles and role of visual communication for Southern California tsunami evacuation outreach. The niche of this project is the inclusion of cognitive processing as the driving influence when making formal design decisions and measurable data from a 4-year cognitive recall study to support the solution. Image included shows a tsunami evacaution map before and after the redesign.