Communicating the Signal of Climate Change in The Presence of Non-Random Noise

Abstract:

The late Stephen Schneider spoke eloquently of the double ethical bind that we face: we must strive to communicate effectively but honestly. This is no simple task given the considerable “noise” generated in our public discourse by vested interests instead working to misinform the public. To do so, we must convey what is known in plainspoken jargon-free language, while acknowledging the real uncertainties that exist. Further, we must explain the implications of those uncertainties, which in many cases imply the possibility of greater, not lesser, risk. Finally, we must not be averse to discussing the policy implications of the science, lest we fail to provide our audience with critical information that can help them make informed choices about their own actions as citizens. I will use examples from my current collaboration with Washington Post editorial cartoonist Tom Toles.