Community, Collective or Movement? Evaluating Theoretical Perspectives on Network Building

Abstract:

Since 2007, the New England Aquarium has led a national effort to increase the capacity of informal science venues to effectively communicate about climate change. We are now leading the NSF-funded National Network for Ocean and Climate Change Interpretation (NNOCCI), partnering with the Association of Zoos and Aquariums, FrameWorks Institute, Woods Hole Oceanographic Institution, Monterey Bay Aquarium, and National Aquarium, with evaluation conducted by the New Knowledge Organization, Pennsylvania State University, and Ohio State University.

NNOCCI enables teams of informal science interpreters across the country to serve as “communication strategists” – beyond merely conveying information they can influence public perceptions, given their high level of commitment, knowledge, public trust, social networks, and visitor contact. We provide in-depth training as well as an alumni network for ongoing learning, implementation support, leadership development, and coalition building. Our goals are to achieve a systemic national impact, embed our work within multiple ongoing regional and national climate change education networks, and leave an enduring legacy.

What is the most useful theoretical model for conceptualizing the work of the NNOCCI community? This presentation will examine the pros and cons of three perspectives -- community of practice, collective impact, and social movements. The community of practice approach emphasizes use of common tools, support for practice, social learning, and organic development of leadership. A collective impact model focuses on defining common outcomes, aligning activities toward a common goal, structured collaboration. A social movement emphasizes building group identity and creating a sense of group efficacy.

This presentation will address how these models compare in terms of their utility in program planning and evaluation, their fit with the unique characteristics of the NNOCCI community, and their relevance to our program goals.