Communicating LightSail: Embedded Reporting and Web Strategies for Citizen-Funded Space Missions

Abstract:

The Planetary Society (TPS) is a non-profit space advocacy group with a stated mission to “empower the world's citizens to advance space science and exploration.” In 2009, TPS began work on LightSail, a small, citizen-funded spacecraft to demonstrate solar sailing propulsion technology. The program included a test flight, completed in June 2015, with a primary mission slated for late 2016.

TPS initiated a LightSail public engagement campaign to provide the public with transparent mission updates, and foster educational outreach. A credentialed science journalist was given unrestricted access to the team and data, and provided regular reports without editorial oversight. An accompanying website, sail.planetary.org, provided project updates, multimedia, and real-time spacecraft data during the mission. Design approaches included a clean layout with text optimized for easy reading, balanced by strong visual elements to enhance reader comprehension and interest. A dedicated “Mission Control” page featured social media feeds, links to most recent articles, and a ground track showing the spacecraft’s position, including overflight predictions based on user location. A responsive, cross-platform design allowed easy access across a broad range of devices. Efficient web server performance was prioritized by implementing a static content management system (CMS).

Despite two spacecraft contingencies, the test mission successfully completed its primary objective of solar sail deployment. Qualitative feedback on the transparent, embedded reporting style was positive, and website metrics showed high user retention times. The website also grew awareness and support for the primary 2016 mission, driving traffic to a Kickstarter campaign that raised $1.24 million. Websites constantly evolve, and changes for the primary mission will include a new CMS to better support multiple authors and a custom dashboard to display real-time spacecraft sensor data.