The Challenge of Communicating Flood Risk

Abstract:

Worldwide, natural hazard risks, and especially flood risk, are increasing dramatically as populations grow, infrastructure deteriorates, and climate change worsens. Street level modeling technologies may help decision makers and the general public understand risk and explore options for building resilience. But there are challenges in linking powerful visualization technologies to people in ways that they trust, support and can use. Technology adoption depends on a host of social and psychological factors—for example, how have past experiences shaped perceptions? Where do people currently turn for information? Who do they trust? Who do they see as responsible for implementing response and resilience measures? What do people think about climate change and sea level rise? What are the values that will motivate them to act? The answers vary from place to place and group to group. Visualization technologies that are responsive to this type of information may be most effective. Through household level survey data collected at sites in California and Mexico, we identify factors that may help in designing effective flood risk communication tools.