ED43C-0880
 Science for Alaska: Public Understanding of University Research Priorities

Thursday, 17 December 2015
Poster Hall (Moscone South)
Diana Campbell, University of Alaska Fairbanks, Fairbanks, AK, United States
Abstract:
Science for Alaska:

Public Understanding of Science

D. L. Campbell1

1University of Alaska Fairbanks, USA  

 

Around 200 people brave 40-below-zero temperatures to listen to university researchers and scientists give lectures about their work at an event called the Science for Alaska Lecture Series, hosted by the University of Alaska Fairbanks Geophysical Institute. It is held once a week, for six weeks during the coldest part of a Fairbanks, Alaska, winter. The topics range from space physics to remote sensing. The lectures last for 45 minutes with 15 minutes for audience questions and answers. It has been popular for about 20 years and is one of many public outreach efforts of the institute. The scientists are careful in their preparations for presentations and GI’s Public Relations staff chooses the speakers based on topic, diversity and public interest. The staff also considers the speaker’s ability to speak to a general audience, based on style, clarity and experience.

I conducted a qualitative research project to find out about the people who attended the event, why they attend and what they do with the information they hear about. The participants were volunteers who attended the event and either stayed after the lectures for an interview or signed up to be contacted later. I used used an interview technique with open-ended questions, recorded and transcribed the interview. I identified themes in the interviews, using narrative analysis.

Preliminary data show that the lecture series is a form of entertainment for people who are highly educated and work in demanding and stressful jobs. They come with family and friends. Sometimes it’s a date with a significant other. Others want to expose their children to science. The findings are in keeping with the current literature that suggests that public events meant to increase public understanding of science instead draws like-minded people. The findings are different from Campbell’s hypothesis that attendance was based on an interest in Arctic science research, since all the research is related to the polar regions.