Using Scenario Development to Encourage Tourism Business Resilience in the Great Lakes

Abstract:

Tourism is an economic sector anticipated to be greatly affected by climate change, but the potential impacts of climate change on tourism have rarely been examined in detail in existing research. Past research has shown, however, that the small and medium businesses that dominate the tourism sector could be greatly impacted by climate change. We have presented global climate and hydrologic model research results to pre-selected coastal tourism business owners in the Great Lakes region to determine the best methods for delivering user-friendly future climate scenarios, given that existing research suggests that climate change adaptive behaviors and resilience increase with information (message) clarity. Model output analyses completed for this work have focused on temperature, precipitation, and extreme weather events due to their economic impact on tourism activities. We have also experimented with the development and use of infographics because of their ability to present information quickly and clearly. Initial findings of this work will be presented as well as lessons learned from stakeholder interactions. Two main results include that (1) extreme weather events may have more meaning to tourism business owners than general trends in climate and (2) long-term planning for climate is extremely difficult for tourism business owners because they operate on a much shorter planning timeline than those generally used for climate change analyses.