Not going it alone: scientists and their work featured online at FrontierScientists

Abstract:

Science outreach demystifies science, and outreach media gives scientists a voice to engage the public. Today scientists are expected to communicate effectively not only with peers but also with a braod public audience, yet training incentiives are sometimes scarce. Media creation training is even less emphasized. Editing video to modern standards takes practice; arrangling light and framing shots isn't intuitive. While great tutorials exist, learning videography, story boarding, editing and sharing techniques will always require a commitment of time and effort. Yet ideally sharing science should be low-hanging fruit. FrontierScientists, a science-sharing website funded by the NSF, seeks to let scientists display their breakthroughs and share their excitement for their work with the public by working closely yet non-exhaustively with a professional media team. A director and videographer join scientists to film first-person accounts in the field or lab. Pictures and footage with field site explanations give media creators raw material. Scientists communicate efficiently and retain editorial control over the project, but a small team of media creators craft the public aimed content. A series of engaging short videos with narrow focuses illuminate the science. Written articles support with explanations. Social media campaigns spread the word, link content, welcome comments and keep abreast of changing web requirements. All FrontierScientists featured projects are aggregated to one mobile-friendly site available online or via an App. There groupings of Arctic-focused science provide a wealth of topics and content to explore. Scientists describe why their science is important, what drew them to it, and why the average American should care. When scientists share their work it's wonderful; a team approach is a schedule-friendly way that lets them serve as science communicators without taking up a handful of extra careers.