Thinkers and Doers: Strategies for Communicating Science

Abstract:

Effective communication of science requires thoughtful consideration of the audience. Various settings, from K-12 schools to public events, provide unique opportunities to share science in ways that are accurate, interesting, and meaningful for diverse groups. Small and large audiences have been successfully engaged in scientific dialog using techniques that offer the exchange ideas for ‘thinkers,’ the creation of hands-on experiences for ‘doers,’ and a combination of both for different groups. Best practices and examples of effective in-person and electronic science communication for diverse groups will be highlighted.