PA41C-03
Geosciences In Action Everyday Supporting B2B Partnerships

Thursday, 17 December 2015: 08:30
103 (Moscone South)
Mary M Glackin, The Weather Company, Atlanta, GA, United States and Mark Miller, WSI Inc, Andover, MA, United States
Abstract:
The weather and climate industry meets the needs of businesses every day providing services and technology that save dollars and protect lives and property. This industry employs thousands of Americans and exports products and services to the benefit of the U.S. economy and the quality of life for all people. It excels in its ability to understand and the rapidly apply the latest research, innovative technology, and business insights to uniquely solve customer needs. These skills complement the expertise of the research community and federal agencies to improve safety and performance. We will review the broad sectors of industry that are served and share insights into partnerships with other industries including an in depth example for the aviation industry.

Turbulence is a major safety risk and operational challenge for airline operations, costing airlines hundreds of millions of dollars in injury claims, operational inefficiencies, maintenance costs, and loss revenue. Leveraging research developed under federal grants with latest technology and decision science, the industry provides an innovative solution to the turbulence challenge, proven to improve safety and reduce turbulence-related cost by nearly 50%.