Is nuance possible in climate change communication?

Abstract:

One of the core challenges of climate communication is finding the balance between honestly portraying the science, with all its complexity, and effectively engaging the audience. At a time when all politics are partisan and the media measures value in clicks, complicated stories can become black-and-white. This loss of nuance is acute in tales told of climate change impacts in the developing world, particularly in the low-lying island states of the Pacific. Atoll countries like Kiribati, Tuvalu, the Marshall Islands and the Maldives are certainly existentially threatened by climate change and sea-level rise. Yet the islands and their residents are also more resilient than the dramatic headlines about sinking islands would have you think. Casting the people as helpless victims, however well-intentioned, can actually hurt their ability to respond to climate change.

This presentation examines the risks and benefits of providing such nuance on a climate issue that the public and policy-makers generally view as black-and-white. Drawing on efforts a decade of research in Kiribati and other small island developing states in the Pacific, I describe how a mix of cultural differences, geopolitics, and the legacy of colonialism has made the Pacific Islands a narrative device in a western discussion about climate change. I then describe in detail the challenging process of writing a popular magazine story which questions that narrative - but not the long-term threat of sea-level rise - and the personal and political aftermath of its publication. Building upon this humbling experience and findings from psychology, communications and science and technology studies, I outline the key benefits and risks of engaging publicly with the nuances of a climate change issue, and provide a template for effectively communicating nuance in a politically charged atmosphere.