Embedding With Scientists Results In Better Understanding Of How Science Is Really Done, More Human Stories, And More Effective Communication About Controversial Topics.

Abstract:

Until recently much science communication focused on press conferences and results, “Eureka”-moments issued from podiums. Recent documentaries, however, such as PARTICLE FEVER and THE YEAR OF PLUTO go behind the scenes to show long years of effort, and occasional failures, revealing a more honest—and more engaging—picture of how science is actually done. Audiences respond when researchers show a more human face, and candid moments of stress and exhaustion as well as exhilaration make eventual results more meaningful. This presentation will offer evidence that this approach is also effective on contested topics such as climate change, where long-term relationships between journalists and researchers can help structure communications that avoid distracting controversies. A cameraman spends a full week with ornithologist George Divoky on remote Cooper Island, Alaska: the resulting video podcast informs a stage play in London, and George goes on the road with POLAR-PALOOZA across America and internationally, sharing stories about the birds he studies and the polar bears he has to increasingly avoid, as climate change brings them onshore in search of food. POLAR-PALOOZA also introduced Richard Alley and other Arctic and Antarctic scientists to a team of producers and directors, resulting in a 3-part PBS series and museum outreach that is able to present climate change science in an authoritative and apolitical way. That leads, in turn, to leading researchers including video and more visually-dynamic approaches in communicating their work to the public. An upcoming public television series, THE CROWD & THE CLOUD, will devote one program to insights about climate change gained over decades of interaction between producers and scientists. Many mainstream media outlets have cut back on science coverage and released their dedicated “beat” reporters. However a wealth of new channels offer venues for this approach, and falling prices for high quality cameras and editing systems mean production barriers are minimal. Long term relationships between sources and producers rather than one-off exchanges can generate more authentic information, conveyed in more engaging formats, which is essential to better understanding of GMOs, AI, GEC, and other key scientific and social topics.