NASA's Earth Observatory: 16 Years of Communicating with and for Scientists

Abstract:

For the past 16 years NASA's Earth Observatory website has featured stories that are driven by strong visualization and in-depth reporting and storytelling. The Earth Observatory Image of the Day is published 365 days a year and is a syndication staple for major news outlets, science-related publications, blogs and social media outlets. The daily publication pace requires that we cover a wide range of topics within NASA's portfolio of Earth science research.

To meet our deadlines, and to do so competently and with the authority that a NASA-branded publication warrants, we have developed relationships with scientists from throughout the agency who both provide us with ideas for stories and review our content for accuracy. This symbiotic relationship insures that the Earth Observatory has a quality product that is syndicated, repurposed and sourced throughout popular media, resulting in science content reaching the public that might not otherwise be reported.

We will discuss how we have developed our relationships and processes over the years, how we work with scientists to see the potential stories in their data, and how we package and promote these stories and visualizations for maximum exposure and reuse.