Outreach on a National Scale: The Critical Role of Facilities

Abstract:

Facilities provide infrastructure for science that would not be feasible at a single institution. Facilities are also a resource for development of outreach products and activities that reach a national audience of diverse stakeholders. UNAVCO manages the NSF geodetic facility GAGE (Geodesy Advancing Geosciences and Earthscope). Staff at UNAVCO with expertise in education, outreach, and communication translate the science and supporting infrastructure into materials consumable by a wide array of users including teachers, students, museum attendees, emergency managers, park interpreters, and members of the general public. UNAVCO has the ability to distribute materials to a national and international audience, thereby greatly increasing the impact of the science and increasing the value of the investment by the National Science Foundation.

In 2014 and 2015, UNAVCO produced multiple print products focused on the Plate Boundary Observatory (PBO), the geodetic component of EarthScope. Products include a deck of playing cards featuring PBO GPS stations, a poster featuring GPS velocities of the Western United States, and another poster focused on GPS velocities in Alaska. We are distributing these products to a broad audience, including teachers, station permit holders, and community members. The Tectonics of the Western United States poster was distributed this year in the American Geosciences Institute Earth Science Week kit for teachers, reaching 16,000 educators around the country. These posters and the PBO playing cards (PBO-52) were distributed to more than 100 teachers through workshops led by UNAVCO, the EarthScope National Office, the Southern California Earthquake Center (SCEC), and more. Additionally, these cards serve as a way to engage landowners who host these scientific stations on their property.

This presentation will address the strategies for creating nationally relevant materials and the tools used for dissemination of materials to a broad audience. We will outline the process of our planning strategy as well as share ways in which we evaluate impact of particular outreach products and the overall outreach program.