Using Local Stories as a Call to Action on Climate Change Adaptation and Mitigation in Minnesota

Abstract:

Climate Generation: A Will Steger Legacy and the University of Minnesota’s Regional Sustainability Development Partnerships (RSDP) have developed a novel approach to engaging rural Minnesotans on climate change issues. Through the use of personal, local stories about individuals’ paths to action to mitigate and or adapt to climate change, Climate Generation and RSDP aim to spur others to action. Minnesota’s Changing Climate project includes 12 Climate Convenings throughout rural Minnesota in a range of communities (tourism-based, agrarian, natural resources-based, university towns) to engage local populations in highly local conversations about climate change, its local impacts, and local solutions currently occurring. Climate Generation and RSDP have partnered with Molly Phipps Consulting to evaluate the efficacy of this approach in rural Minnesota. Data include pre and post convening surveys examining participants’ current action around climate change, attitudes toward climate change (using questions from Maibach, Roser-Renouf, and Leiserowitz, 2009), and the strength of their social network to support their current and ongoing work toward mitigating and adapting to climate change. Although the Climate Convenings are tailored to each community, all include a resource fair of local organizations already engaging in climate change mitigation and adaptation activities which participants can participate in, a welcome from a trusted local official, a presentation on the science of climate change, sharing of local climate stories, and break-out groups where participants can learn how to get involved in a particular mitigation or adaptation strategy. Preliminary results have been positive: participants feel motivated to work toward mitigating and adapting to climate change, and more local stories have emerged that can be shared in follow-up webinars and on a project website to continue to inspire others to act.