Climate Literacy: Communication Strategies for Engaging Diverse Audiences in the Climate Conversation

Session ID#: 25685

Session Description:
Effective communication about climate change is essential to climate literacy efforts.  Given the current political climate and the manufactured debate about the science of climate change, effective communication becomes even more important. As scientists and educators, communicating about climate change can influence public attitudes as well as highlight the immediacy of the need to take action at all levels. Cultivating climate literacy supports informed decision-making by individuals, communities, and societies and requires strong communication skills to frame the issues and impacts and to empower collective action towards solutions. This special session will focus on communication strategies including programs, technologies, media, and messaging that have been demonstrated to be effective at engaging diverse audiences in climate literacy efforts. Innovative and effective communication strategies from large and small organizations, pilot or scaled-up programs, are welcome; submissions from programs with strong evaluation data are especially sought.
Primary Convener:  Jen Kretser, Wild Center, Tupper Lake, NY, United States
Conveners:  Dana Brown Haine, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States and Rebecca K Anderson, Alliance for Climate Education, Oakland, CA, United States

  • GC - Global Environmental Change
  • PA - Public Affairs

Abstracts Submitted to this Session:

Karen McNeal1, Sarah Luginbuhl2 and Angel Mei Ngo2, (1)Auburn, United States, (2)North Carolina State University Raleigh, Raleigh, NC, United States
Nabanita Borah, George Mason University Fairfax, Fairfax, VA, United States and John Cook, George Mason University, Fairfax, VA, United States
Judy R Twedt, University of Washington Seattle Campus, Seattle, WA, United States, Rachel H White, University of Washington Seattle Campus, Atmospheric Sciences, Seattle, WA, United States, Michelle Tigchelaar, University of Washington, Atmospheric Sciences, Seattle, WA, United States, Katie Doroschak, University of Washington Seattle Campus, Computer Science, Seattle, WA, United States, Riah Buchanan, University of Washington Seattle Campus, Digital and Experimental Arts, Seattle, WA, United States and Dustin Lundquist, University of Washington, Seattle, WA, United States
Peter Walton, University of Oxford, Oxford, United Kingdom
Mary Grace Lemon, Louisiana State University, Baton Rouge, LA, United States, Carrie A McDonough, Colorado School of Mines, Civil and Environmental Engineering, Golden, CO, United States and Laura A Schifman, Environmental Protection Agency Cincinnati, Cincinnati, OH, United States
Emily Clark, Consortium of Universities for the Advancement of Hydrologic Science, Inc., Cambridge, MA, United States, Richard P Hooper, Tufts University, Medford, MA, United States and Linda Lilienfeld, Let's Talk About Water, Washington, DC, United States
Kimberly Duong, University of California Irvine, Civil and Environmental Engineering, Irvine, CA, United States and Justin Ong, Climatepedia, Charlotte, NC, United States
Kristin Timm1, Edward Maibach2, Max Boykoff3, Melissa Broeckelman-Post4, Teresa Myers1 and David Richard Perkins IV1, (1)George Mason University Fairfax, Fairfax, VA, United States, (2)George Mason University Fairfax, Center for Climate Change Communication, Fairfax, VA, United States, (3)Univ Colorado, Boulder, CO, United States, (4)George Mason University, Fairfax, VA, United States
Gema Martinez-Mendez1, Hadar Elyashiv1, Dharma Andrea Reyes-Macaya1, Rebecca Jackson1, Deborah Tangunan2, Christiane Schmidt1, Celia Santos3, Iván Hernández-Almeida4, Pamela E. Rossel5, Leonardo Tamborrino1, Denise Müller Dum6, Haozhuang Wang1, Sabrina Hohmann1, Vicente Duran Toro1, Janna Stone1, Martina Hollstein1, Gerdhard Jessen7, Lara Jacobi1, Sandy Böhnert1, Salvador Ruiz-Soto1, Andreia Rebotim8, Catarina Dinis Cavaleiro8, Valeriia Kirillova1, Yang Yang Liu3, Eunmi Park1, Amaris Contreras9, Paula Mendoza10 and Mattia Greco1, (1)MARUM - Center for Marine Environmental Sciences, University of Bremen, Bremen, Germany, (2)University of Bremen, Department of Geosciences, Bremen, Germany, (3)Alfred Wegener Institute Helmholtz-Center for Polar and Marine Research Bremerhaven, Bremerhaven, Germany, (4)ETH Zurich, Zurich, Switzerland, (5)Alfred Wegener Institute Helmholtz Center for Polar (AWI) and Marine Research and Institute for Chemistry and Biology of the Marine Environment (ICBM), University of Oldenburg, Oldenburg, Germany, (6)Institut fuer Umweltphysik, Universität Bremen, Bremen, Germany, (7)Max Planck Institute for Marine Microbiology, Bremen, Germany., Bremen, Germany, (8)Instituto Português do Mar e da Atmosfera (IPMA), Divisão de Geologia e Georecursos Marinhos, Lisbon, Portugal, (9)Leibniz Center for Tropical Marine Ecology, Bremen, Germany, (10)NA, NA, Germany
David Richard Perkins IV1, Kristin Timm2, Teresa Myers2 and Edward Maibach3, (1)Missouri State University, Springfield, MO, United States, (2)George Mason University Fairfax, Fairfax, VA, United States, (3)George Mason University Fairfax, Center for Climate Change Communication, Fairfax, VA, United States
Karin B Kirk, Freelance Science Writer, Bozeman, MT, United States, Don Duggan-Haas, Paleontological Research Institution, Ithaca, NY, United States and Katharine Hayhoe, ATMOS Research & Consulting, Lubbock, TX, United States

See more of: Education