Using Storytelling to Communicate Science to the Public

Abstract:

"Science is the greatest of all adventure stories," says physicist Brian Greene, author of The Elegant Universe. "It's been unfolding for thousands of years as we have sought to understand ourselves and our surroundings . . . and needs to be communicated in a manner that captures this drama.”
Carl Sagan and Neil deGrasse Tyson, the old and new storytelling hosts of Cosmos, would agree. So would Rachel Carson, who used one of the oldest and simplest of all story forms, the fable, to coax her readers into a complicated tale of pesticides, chemistry, and ecological succession. Silent Spring may well be the most influential science book of the last fifty years.
More than ever, scientists need to communicate clearly and passionately to the public, the media, and decision-makers. Not everyone can be as articulate as a Jane Goodall or an Alan Rabinowitz. But humans are storytelling animals, and recent communications research suggests that information conveyed in story form activates more parts of the brain than when it is conveyed by bullet point or other non-narrative ways. Even a shy and retiring researcher can easily learn to use, at minimum, small and subtle techniques to find common ground with an audience who will not forget the message. Additionally, much recent communications research suggests strongly that the most memorable and effective way to coomunicate with the public is by conveying shared values or common ground. Stories--common to virtually every human society over time--inherently do that. As a literary and nonfiction writer for 40 years, and a university teacher of nonfiction and science/nature wiritng for the last 30, I know this first hand as well as through core scholarship about literature and narrative theory.
Among other things, my talk will explore how some of the above science communication stars have used these sometimes-buried communication strategies--and how others can, too. Not crucial, but a brief interactive excerise I could conduct would help drive home some of these points.