Personal, Informal and Relatable: Engaging Wide Audiences in Climate Science with Nasa's Earth Right Now Blog

Abstract:

There is no such thing as a non-scientist, but there are some who have yet to acknowledge their inner science spark. Aiming to ignite and fan the flame of curiosity, promote dialogue and attempt to make climate science personal and relevant to everyday life, NASA’s Global Climate Change website http://climate.nasa.gov/ and Earth Right Now campaign http://www.nasa.gov/content/earth-right-now/ partnered together this year to launch the Earth Right Now blog http://climate.nasa.gov/blog. It quickly became one of the most popular blogs in all of NASA social media, receiving thousands of likes per week, and frequent comments as well as thoughtful and respectful discussions about climate change.

Social media platforms such as blogs have become popular vehicles for engaging large swaths of the public in new exciting ways. NASA’s Earth Right Now blog has become a powerful platform for engaging both scientists and the science-curious in constructive, fruitful conversations about the complex topic of climate science. We continue to interact and have ongoing dialogue with our readers by making the scientific content both accessible and engaging for diverse populations.