Science Communication in the Post-Expert Digital Age

Abstract:

The digital age has given rise to a post-expert world, which is poses challenges for science communication. Mass communication is shifting from a “broadcast” to “conversation” model, while audiences increasingly are finding information with search tools that create personalized filters showing only news they want to see. Such changes dilute expert voices and strengthen insular “tribal” discourse. We argue that these changes in communication pose particular challenges for science communication around politically charged issues such as climate change, because they create mini-echo chambers that can feed cultural wars. To overcome these challenges the scientific community must rethink how we engage the public. In the post-expert world, we need to shift our mindset from reporting the facts to joining diverse conversations.