A Key to Sharing Science: Listening to Community Needs

Abstract:

To achieve greater effectiveness in science communication and outreach, we need to shift the paradigm from one-way communication from scientists to the (bystander) public to a two-way, listen-learn-respond exchange with concerned and knowledgeable public. Scientists need to not only know their audiences but also the needs of their audiences. Society can benefit tremendously when personal and public decisions are informed by independent and best available science. But on a variety of issues from climate to chemicals, local decision makers and public groups often struggle to know what questions to ask and to find independent information, data and analysis. Scientists also face barriers in sharing knowledge with community members. Fortunately, scientists all across the country are making such connections and forging trusted relationships with the public. The speaker will present examples of scientist-community engagement where researchers have taken the path of communicating and partnering with their local communities to address everyday issues of concern to them, from food to fracking. While such engagement efforts gain from effective communication and strategic outreach with public groups, they also has the attendant benefits of challenging scientists to consider the broader, societal implications of their work; consider how their research can serve the needs of the public; and how they can aspire to become, more than educators, learners and allies in effecting change in their communities.