The Accidental Spokesperson - Science Communication during the 2010-2011 Christchurch, NZ Earthquake Sequence

Abstract:

Beginning September 4, 2010, with a Mw 7.1 earthquake, a multi-year earthquake sequence changed life in Canterbury NZ. Information communicated by a core group of university-based earthquake scientists provided accessible information to the general public, the press, and policy makers. Although at the start of this prolonged sequence, no one anticipated its longevity nor its impact, this initial (and largest) event did catalyze a demand from the public and policy makers for information and led to some important lessons in how to communicate science to a broad audience as an event unfolds and when it is personally important to the general public. Earthquakes are neither new nor rare to New Zealand, but the Christchurch area was seen as likely suffering only from the far-field effects of a major earthquake on the Alpine Fault or Marlborough fault system. Policy makers had planned and expected that another city such as Wellington would be where they would need to respond. As a visiting faculty at the University of Canterbury, with expertise in earthquake science, I was entrained and engaged in the response - both the scientific and communication aspects. It soon became clear that formal press releases and statements from government ministries and agencies did little to address the questions and uncertainties that the public, the press, and even the policy makers had. Rather, a series of public lectures, broad ranging discussions with the media (both print and radio/television), and OpEd pieces provided by this small group of earthquake focused faculty at the University of Canterbury provided the background information, best estimates of what could occur in the future, and why Earth was acting as it was. This filled a critical gap in science information going to the public, and helped build a level of trust in the public that became critically needed after the situation escalated with subsequent damaging events through early-mid 2011, and onward.