Don’t Explain so Much at Once, and Other Lessons From the Young Reviewers of Frontiers for Young Minds

Abstract:

Most public communication about cutting-edge science happens through a series of filters – press teams, science journalists, news outlets, or even bloggers. Unfortunately, these filters can sometimes lead to research being presented in a way that demotivates the researchers from wanting to translate their science for a broader audience in the future. Frontiers for Young Minds was developed to bridge this gap by publishing plain-language research articles that are written by scientists about their own research and “peer reviewed” by kids ages 8-15 for their own young peers. Though Frontiers for Young Minds authors know that they are creating a high-quality science resource that will be freely available online, many are surprised by the lessons they stand to learn by having direct access to their target audience for feedback. The young reviewers can be refreshingly blunt, questioning everything from why money was spent on such a project to why researchers would make something that should be exciting “too boring to even finish reading.” Frontiers for Young Minds is compiling this feedback to create guides for researchers who want to translate their research for young readers, including: using your structure as part of the communication process, the dangers of explaining too much at once, reading to learn, limitations in vocabulary for different age groups, outreach figures – vs – research figures, defining your communication goals, communicating motivation and context, and sharing your excitement. We are working to share our experiences and create resources that will not only be useful for people participating in Frontiers for Young Minds, but for anyone who wants to become a better science communicator.