The Success of Podcasting as a Success for Science Outreach

Abstract:

Podcasts are downloadable web-hosted audio programs (radio on demand). The medium’s popularity has grown immensely since its beginning 10+ years ago. “Science and Medicine” remains a prominent category in iTunes (the most popular podcast marketplace), but is unfortunately inundated with non-scientific and dubious content (e.g. the paranormal, health fads, etc.). It seems unlikely that legitimate science content would thrive in such an environment. However, our experience as an independent science podcast shows it is possible to successfully present authentic science to a general audience and maintain popularity. Our show, Science… sort of, began in the fall of 2009, and we have since produced episodes regularly. As of July 31, 2015, our feed hosts 235 episodes, with an average ~6,700 downloads per episode, and over 1.6 million total downloads originating from all across the globe. Thanks to listener involvement and contribution, the show is financially self-sustaining. While production requires a significant time input, no external financial support from the creators or other granting agencies is needed. Traditional media outlets rely on advertisers, thus pressuring shows to produce “popular” content featuring science celebrities. In contrast, independent podcasts can interview big name science communicators, such as Dr. Neil DeGrasse Tyson, while also exploring the research of graduate students and early career scientists. This level playing field provides an unprecedented opportunity for studies to reach a global audience and share research that previously may have only be seen by those at a specialized conference or subscribed to niche journals. Further, direct public engagement helps the audience personally connect to the research and researcher. In combination with other social media platforms, podcasting is a powerful tool in the outreach arsenal, enabling one to share science directly with the world in a way that both educates and excites listeners.