Including Media in Field Research and Becoming Part of the Science Media

Abstract:

There are two primary strategies that I have pursued over the last decade to engage the media, policy makers, and public; after two decades of typical scientific publication methods. An effective method to engage the media with our ongoing 32 year glacier field research program has been to invite media members to join us in the field. From climate videographers to traditional reporters we have had a member of the media with us in nine of the last ten field seasons; two in 2015. The resulting stories have led to several awards for the journalists and an ongoing relationship with our research program. The second part of this science research communication strategy is to have readily available material on specific topics for the media to utilize; this requires social media outreach. The primary outlet media find is the AGU Blog: From a Glacier’s Perspective. This blog pubishes two articles a week on a specific glacier's response to climate change. The blog yields on average a media contact on every fourth blog post in 2015. The contacts revolve around specific local glacier information published on the blog. The goal of each blog post is to tell a story about how each glacier is impacted by climate change.