Utag for iTAG: Putting the “U and me” in the Integrated Tracking of Aquatic Animals in the Gulf of Mexico

Exciting advances in aquatic animal tracking capabilities are contributing to the development of a national Animal Telemetry Network under the U.S. Integrated Ocean Observing System. Ongoing efforts in this arena with the Gulf of Mexico Coastal Ocean Observing System Regional Association (GCOOS-RA) and partners, have laid the foundation for innovative community engagement that uses the iTAG platform to enhance ocean literacy. Presented will be an example of how the Utag for iTAG campaign was developed as a community service project in a Pinellas County, Florida, elementary school where approximately 70% of the students are underserved and/or underrepresented and more than half are on free or reduced lunch. The project incorporates the integration of telemetry platforms in the Gulf, a student-led visual arts project to develop the program logo, crowdsourcing to raise money to purchase telemetry tags, and a communication network that includes interactions among students, formal and informal educators, and scientists from the United States and Canada. The work is part of a larger effort by the GCOOS-RA to develop its citizen science observing network for the Gulf of Mexico.