Social media connecting ocean sciences and the general public: the @OceanSeaIceNPI experiment

As researchers we are constantly being encouraged by funding agencies, policy-makers and journalists to conduct effective outreach and to communicate our latest research findings. As environmental scientists we also understand the necessity of communicating our research to the general public. Many of us wish to become better science communicators but have little time and limited funding available to do so. How can we expend our science communication past project-based efforts that have a limited lifetime? Most critically, how can a small research groups do it without additional resources such as funds and communication officers?

Social media is one answer, and has become a powerful and inexpensive tool for communicating science to different target audiences. Many research institutions and researchers are exploring the full breadth of possibilities brought by social media for reaching out to the general public, journalists, policy-makers, stake-holders, and research community. However, smaller research groups and labs are still underrepresented in social media.

When it comes to practice, some essential difficulties can be encountered: identifying key target groups, defining the framework for sharing responsibilities and interaction within the research group, and finally, choosing a currently up-to-date social medium as a technical solution for communicating your research. Here, a group of oceanography and sea ice researchers (@OceanSeaIceNPI) share the positive experience of developing and maintaining for more than one year a researcher-driven outreach effort currently implemented through Instagram, Twitter and Facebook. We will present potential pitfalls and challenges that small research groups could face, and how to better overcome them. This will hopefully inspire and help other research groups and labs to conduct their own effective ocean science communication.