Seafood Wars: Reviving a Tired Sustainability Education Program with Pop Culture Techniques

Texas State Aquarium revived its sustainable seafood education program by embedding expert speakers into the pop culture chef competition. Chefs are nominated by diners and vetted by Aquarium staff. Seafood selections are made in consultation with fishery experts and sustainability partners including Gulf United for Lasting Fisheries. Through these efforts, the Seafood Wars audience has expanded from the over-40 set to college and graduate students, families, and adults of all ages. Surveyed participants at these sell-out events are 100% as, or more likely to purchase and consume featured sustainable selections.