NH33B-3900:
Impact of Risk Perception on Risk Communication and Community Resilience Enhancement

Wednesday, 17 December 2014
Tim G. Frazier and Courtney M Thompson, University of Idaho, Moscow, ID, United States
Abstract:
Past studies have demonstrated there is a relationship between risk perception, risk tolerance and mitigation planning. When people experience high-risk perception, their risk tolerance is typically lowered causing them to become more likely to support the implementation of mitigation policies including those that are either cost intensive or politically controversial. Understanding stakeholder risk perception could therefore provide information about the likelihood of implementation of various mitigation strategies. Varied risk communication methods are needed to accurately represent community risk so as to better inform decision-making.

In response to this need, this research examines the effect of risk perception on community resilience through a case study of Fernan Lake, ID. Researchers conducted a survey of Fernan Lake residents to determine their risk perception of the impact of blue-green algae blooms on community resilience. Survey questions were developed based on traditional risk perception factors like vested interest, social trust, knowledge, possible benefits or losses, relevance to individual and potential for control. The results were used to determine residents’ risk perception of the impact of blue green algae blooms on Socio-Ecological System resource availability and future development and growth potential. Focus groups were then conducted to validate the survey results. Research results demonstrate that residents are concerned about the impacts of blue-green algae blooms, but the level of interest in acting on those concerns and their willingness to consider more aggressive mitigation strategies varies across the study area. This research demonstrates the need for varied risk communication approaches, depending upon community mitigation goals.