ED004:
How to Maximize Broader Impacts through Innovative Communication


Session ID#: 28680

Session Description:
This session invites talks that challenge the status-quo of broader impacts related to research results. Goodbye newsletters, one-pagers and press releases; hello blogs, vlogs, podcasts, art installations, social networking, animations, and more. Share techniques for boosting the broader impacts of scientific endeavors beyond the basics. From infographics to story maps, from zines to flash mobs, this session is poised to explore multiple ways of communicating science and evaluating success at achieving desired outcomes.

Exemplary science communication is accurate, interesting, informative, lasting and has the potential to result in social change. It sticks in its audiences’ hearts and heads. Furthermore, it is targeted and measurable. Talks are invited that provide insights into techniques, technologies, and best management practices for modern science communication, particularly with regard to underrepresented populations. While acknowledging the staggering amount of scientific information and misinformation available, this session promises to inspire scientists and science communicators to capitalize on the public’s curiosity and vested interests in water and the planet.

Primary Chair:  Cynthia Hagley, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States
Co-chairs:  Sharon Moen, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States, Joel C Hoffman, US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States and Robert F Chen, University of Massachusetts Boston, School for the Environment, Boston, MA, United States
Index Terms:
Cross-Topics:
  • ES - Ecology and Societal Interactions
  • O - Other

Abstracts Submitted to this Session:

Gregory R Hammer1, Katy Matthews2, Jennifer Fulford3, Susan Osborne3, Angela Sallis4, Katie Boseo5 and Heather Mccullough6, (1)NOAA National Centers for Environmental Information (NCEI), Asheville, NC, United States, (2)NOAA NCEI, United States, (3)NOAA NCEI/TeleSolv Consulting, Asheville, NC, United States, (4)NOAA NCEI/General Dynamics Information Technology, Stennis Space Center, MS, United States, (5)NOAA NCEI/CIRES, Boulder, CO, United States, (6)National Centers for Environmental Information, Boulder, CO, United States
Gregory R Hammer1, Katy Matthews2, Susan Osborne3, Jennifer Fulford3, Angela Sallis4, Katie Boseo5, Heather Mccullough6 and Tom Maycock7, (1)NOAA National Centers for Environmental Information (NCEI), Asheville, NC, United States, (2)NOAA NCEI, United States, (3)NOAA NCEI/TeleSolv Consulting, Asheville, NC, United States, (4)NOAA NCEI/General Dynamics Information Technology, Stennis Space Center, MS, United States, (5)NOAA NCEI/CIRES, Boulder, CO, United States, (6)National Centers for Environmental Information, Boulder, CO, United States, (7)Cooperative Institute for Climate and Satellite North Carolina State, Asheville, NC, United States
Amelie Meyer1, Alexey Pavlov2, Anja Rösel2, Lana Cohen2, Jennifer King2, Polona Itkin2, Jean Negrel2, Sebastian Gerland2, Stephen R Hudson2, Paul Anthony Dodd2, Laura de Steur2, Stig Mathisen2, Nick Cobbing3 and Mats A Granskog2, (1)Norwegian Polar Institute, Ocean and Sea Ice, Tromsø, Norway, (2)Norwegian Polar Institute, Tromsø, Norway, (3)National Geographic Magazine, DC, United States
May Gómez and María Ascensión Viera-Rodríguez, Marine Ecophisiology Group: EOMAR, Iu-ECOAQUA. University of Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain
Joel C Hoffman, US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States and Kathleen Williams, US Environmental Protection Agency Research Triangle Park, Mid-Continent Ecology Division, Duluth, MN, United States
Carolyn Scheurle1, Thomas Jessin2, Herve Claustre3, Julia Uitz3, Christophe Penkerc'h3, Mathieu Rembauville3, Mathieu Ardyna3, Audrey Gueneugues4, Rémi Laxenaire5, Ingrid Obernosterer6, Marin Cornec3, Antoine Poteau3, Sabrina Speich7, Stéphane Blain8, Sylvain Taboni9, Mom TEAM3 and MOM TEAM, (1)Sorbonne Universités, UPMC Univ Paris 06, CNRS, Observatoire Océanologique de Villefranche-sur-Mer, Villefranche-sur-Mer, France, (2)Observatoire océanographique de Villefranche-sur-Mer, Villefranche-sur-Mer, France, (3)Sorbonne Universités, UPMC Univ Paris 06, INSU-CNRS, Laboratoire d'Océanographie de Villefranche, Villefranche sur mer, France, (4)Sorbonne Universités, UPMC Univ Paris 06, CNRS, Laboratoire d'Océanographie Microbienne (LOMIC), Observatoire Océanologique, Banyuls Sur Mer, France, (5)Laboratoire de Météorologie Dynamique, UMR 8539 (CNRS/INSU, ENS & Ecole Polytechnique), Paris, France, (6)Sorbonne Universités, UPMC Univ Paris 06, CNRS, Laboratoire d'Océanographie Microbienne (LOMIC), Observatoire Océanologique, Banyuls-sur-mer, France, (7)Ecole Normale Supérieure Paris, Paris, France, (8)Sorbonne Universités, UPMC Univ Paris 06, CNRS, Laboratoire d'Océanographie Microbienne (LOMIC), Observatoire Océanologique, Banyuls sur mer, France, (9)Fondation BNP Paribas, Paris, France
Jennifer L Beauregard, Berklee College of Music, Boston, MA, United States
Catherine Schmitt, University of Maine, Orono, ME, United States
Frederike Tirre, University of Kiel, Cluster of Excellence "The Future Ocean", Kiel, Germany
Elke Meyer, Helmholtz-Zentrum Geesthacht Centre for Materials and Coastal Research, Geesthacht, Germany and Ulrich Callies, Helmholtz Zentrum Gesthacht, Institute of Coastal Research, Gesthacht, Germany
Leigh Peake, Portland, ME, United States and Randy Kochevar, Education Development Center, Oceans of Data Institute, Waltham, MA, United States
Kim I Martini, Sea-Bird Scientific, Bellevue, WA, United States, Craig R McClain, Louisiana Universities Marine Consortium, Chauvin, LA, United States, Holly M Bik, University of California, Riverside, Department of Nematology, Riverside, CA, United States, Alexandria M Warneke, Cabrillo National Monument, San Diego, United States, Rebecca R Helm, Tsukuba, Ibaraki, Japan, Rick MacPherson, Pelagia Consulting, San Francisco, CA, United States, Jarrett Byrnes, University of Massachusetts Boston, Biology Department, Boston, MA, United States and Douglas Long, California Academy of Sciences, San Francisco, CA, United States
Sharon Moen, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States
Stephanie Green, Stanford University, Center for Ocean Solutions, Monterey, CA, United States, Kirsten Grorud-Colvert, Oregon State University, Integrative Biology, Corvallis, OR, United States and Heather Mannix, COMPASS, Washington, DC, United States
Kendra Lynn and Edward Zaron, Portland State University, Portland, OR, United States
Kim W Fulton-bennett, MBARI, Moss Landing, CA, United States and Susan von Thun, Monterey Bay Aquarium Research Institute, ITD, Moss Landing, CA, United States
Abby Lunstrum, University of Southern California, Los Angeles, CA, United States, Laura Newcomb, University of Washington Seattle Campus, Seattle, WA, United States and Meg Chadsey, Washington Sea Grant, Seattle,, WA, United States
Lucinda B Johnson1, Cynthia Hagley2, Richard Axler3, Will Bartsch4, Mae Davenport5, George E Host4, George Hudak4, Dean Peterson4 and Shannon Werbeach6, (1)Duluth, MN, United States, (2)University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States, (3)University of Minnesota-Duluth, Natural Resources Research Institute, Duluth, MN, United States, (4)University of Minnesota Duluth, Duluth, MN, United States, (5)University of Minnesota, St. Paul, MN, United States, (6)University of Minnesota, St Paul, MN, United States
Cynthia A Hagley, Minnesota Sea Grant, Duluth, MN, United States, Richard Axler, University of Minnesota-Duluth, Natural Resources Research Institute, Duluth, MN, United States, George E Host, University of Minnesota Duluth, Duluth, MN, United States, David A. Hart, University of Wisconsin-Madison, Wisconsin Sea Grant, Madison, WI, United States, John Bilotta, University of Minnesota Twin Cities, Minnesota Extension, St. Paul, MN, United States, Joel C Hoffman, US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States, Jay A Austin, Univ Minnesota Duluth, Duluth, MN, United States and Jesse Schomberg, University of Minnesota Duluth, Minnesota Sea Grant, Duluth, MN, United States