ED23A:
How to Maximize Broader Impacts Through Innovative Communication I


Session ID#: 37808

Session Description:
This session invites talks that challenge the status-quo of broader impacts related to research results. Goodbye newsletters, one-pagers and press releases; hello blogs, vlogs, podcasts, art installations, social networking, animations, and more. Share techniques for boosting the broader impacts of scientific endeavors beyond the basics. From infographics to story maps, from zines to flash mobs, this session is poised to explore multiple ways of communicating science and evaluating success at achieving desired outcomes.

Exemplary science communication is accurate, interesting, informative, lasting and has the potential to result in social change. It sticks in its audiences’ hearts and heads. Furthermore, it is targeted and measurable. Talks are invited that provide insights into techniques, technologies, and best management practices for modern science communication, particularly with regard to underrepresented populations. While acknowledging the staggering amount of scientific information and misinformation available, this session promises to inspire scientists and science communicators to capitalize on the public’s curiosity and vested interests in water and the planet.

Primary Chair:  Cynthia A Hagley, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States
Co-chairs:  Sharon Moen, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States, Joel C Hoffman, US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States and Robert F Chen, University of Massachusetts Boston, School for the Environment, Boston, MA, United States
Moderators:  Robert F Chen1, Cynthia A Hagley2, Joel C Hoffman3 and Sharon Moen2, (1)University of Massachusetts Boston, School for the Environment, Boston, MA, United States(2)University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States(3)US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States
Student Paper Review Liaisons:  Robert F Chen, University of Massachusetts Boston, School for the Environment, Boston, MA, United States and Cynthia A Hagley, University of Minnesota, Minnesota Sea Grant, Duluth, MN, United States
Index Terms:

0815 Informal education [EDUCATION]
0840 Evaluation and assessment [EDUCATION]
0855 Diversity [EDUCATION]
6620 Science policy [PUBLIC ISSUES]
Cross-Topics:
  • ES - Ecology and Social Interactions

Abstracts Submitted to this Session:

@OceanseaiceNPI: How to maximize science communication using social media (302463)
Amelie Meyer1, Alexey Pavlov2, Anja Rösel2, Lana Cohen2, Jennifer King2, Polona Itkin2, Jean Negrel2, Sebastian Gerland2, Stephen R Hudson2, Paul Anthony Dodd2, Laura de Steur2, Stig Mathisen2, Nick Cobbing3 and Mats A Granskog2, (1)Norwegian Polar Institute, Ocean and Sea Ice, Tromsø, Norway, (2)Norwegian Polar Institute, Tromsø, Norway, (3)National Geographic Magazine, DC, United States
#Scicomm beyond writing. An incomplete guide to using memes, animated gifs and infographics to tell your science story. (322273)
Kim I Martini, Sea-Bird Scientific, Bellevue, WA, United States, Craig R McClain, Louisiana Universities Marine Consortium, Chauvin, LA, United States, Holly M Bik, University of California, Riverside, Department of Nematology, Riverside, CA, United States, Alexandria M Warneke, Cabrillo National Monument, San Diego, United States, Rebecca R Helm, Tsukuba, Ibaraki, Japan, Rick MacPherson, Pelagia Consulting, San Francisco, CA, United States, Jarrett Byrnes, University of Massachusetts Boston, Biology Department, Boston, MA, United States and Douglas Long, California Academy of Sciences, San Francisco, CA, United States
The reach and value of uniting science and stories: developing, sharing, and web-hosting marine scientists’ stories through the Tales from the Sea project (323128)
Stephanie Green, Stanford University, Center for Ocean Solutions, Monterey, CA, United States, Kirsten Grorud-Colvert, Oregon State University, Integrative Biology, Corvallis, OR, United States and Heather Mannix, COMPASS, Washington, DC, United States
What makes a viral YouTube video – case studies illustrate potential synergies between social and mainstream media (324418)
Kim W Fulton-bennett, MBARI, Moss Landing, CA, United States and Susan von Thun, Monterey Bay Aquarium Research Institute, ITD, Moss Landing, CA, United States
Lost & Found: Communicating the Science of Rare and Common Species (312927)
Catherine Schmitt, University of Maine, Orono, ME, United States
Bridging the Divide: Making Your Science Make Sense and Matter to Mere Mortals (Non-Geeks) for Better Integration of Science into Public Discourse and Decisions (326675)
Cynthia A Hagley, Minnesota Sea Grant, Duluth, MN, United States, Richard Axler, University of Minnesota-Duluth, Natural Resources Research Institute, Duluth, MN, United States, George E Host, University of Minnesota Duluth, Duluth, MN, United States, David A. Hart, University of Wisconsin-Madison, Wisconsin Sea Grant, Madison, WI, United States, John Bilotta, University of Minnesota Twin Cities, Minnesota Extension, St. Paul, MN, United States, Joel C Hoffman, US EPA, Mid-Continent Ecology Division Laboratory, Duluth, MN, United States, Jay A Austin, Univ Minnesota Duluth, Duluth, MN, United States and Jesse Schomberg, University of Minnesota Duluth, Minnesota Sea Grant, Duluth, MN, United States

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